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eCommerce Copywriting Case Study: 3 Advanced Tactics We Used to Increase...
We partnered with copywriter Brian Speronello of Accelerated Conversions on this project. This case study was written by Brian and edited by Devesh and Brian. Writing powerful eCommerce copy that...
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Ecommerce Goals for Optimizely or VWO: What goals should you use in AB tests?
I see a lot of clients use just these goals on ecommerce AB tests in Optimizely or VWO (Visual Website Optimizer): Engagement (included by default by Optimizely) Revenue Checkouts That’s a good start...
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The Two Safeguards to Stopping an AB Test
I feel like I can spend only spend a few paragraphs and a graph motivating why waiting for statistical significance is important in AB testing. Here is a test we ran for an ecommerce client: The goal...
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Two ecommerce upsell AB tests that were worth $2 million+ in annual revenue
Not presenting related items at the shopping cart step could be costing many ecommerce stores millions in potential revenue. In particular I’ve noticed while large, well known brands do this...
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The Link Bar, an Ecommerce Mobile Homepage Navigation Alternative (to the...
Recent AB tests we’ve done suggest that many ecommerce sites could see an increase in mobile conversion rate by adding a “bar” of navigation links at the top of their mobile homepage, instead of...
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Mobile Checkout Best Practices and Trends in Ecommerce for 2019
Our ecommerce conversion optimization team has done an extensive analysis of the mobile checkout experience of the top 40 ecommerce sites in the U.S. (by traffic, according to the Alexa.com Shopping...
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E-commerce Free Shipping Case Study: How much can it increase conversion rate?
We know free shipping is a massive needle mover for ecommerce customers. In this short case study we share results from two AB tests we’ve done that help answer: Where is the best place to put your...
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Sticky Add to Cart Button Example: Actual AB Test Results
Should you make your add to cart section sticky (that is, it stays visible when scrolling)? In our work with dozens of ecommerce companies over the last 5 years, we’ve noticed that the design and UX...
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Optimizely vs Adobe Target vs VWO: Our Perspective after Running Hundreds of...
Optimizely vs Adobe Target vs VWO (Visual Website Optimizer) is a decision we’ve helped many clients work through. We’ve run hundreds of AB tests for ecommerce clients using all three platforms (we...
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Ecommerce Pricing AB Test: Adding Savings Percent Can Increase Conversion Rate
We recently ran more than one pricing AB test on an ecommerce apparel client to gauge whether or not you should list the savings percentage next to the price of products. Although this might seem to be...
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Moving Size Guide Link Increases Conversion Rate by 22% in Apparel Ecommerce...
We recently ran an AB test for an apparel ecommerce client where we moved the “Size Guide” link up the PDP, closer to the size dropdown. This test is interesting because CRO best practices suggest that...
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A/B Test Hypotheses are Broken, Here’s What We’re Using Instead
The long standing advice on running A/B tests has been to base every test on a hypothesis, but we, as an A/B testing agency, are no longer doing this. On paper, basing A/B tests on hypotheses seems...
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Do Reviews or Star Ratings on Product Detail Pages Increase Conversion Rate?...
We’re noticing that it’s become trendy for a lot of fashion brands to not place reviews on their product pages (“PDP”). You don’t see “stars” on the top right like you’re used to on most ecommerce...
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The Purposes Framework for Ecommerce Conversion Rate Optimization
Most ecommerce companies who do A/B testing don’t actually have a CRO strategy. They just run one off tests, one after another, based on the problem of the day: Our PDP photos aren’t as good as...
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Adding Support Icon to Navbar Increased Conversion Rate 7%
We just added 11 new tests to our ecommerce A/B test database and I wanted to highlight one of them in this article. It’s become very common to have a floating support widget on the bottom right of...
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Visual Consistency in Ecommerce UX: The Right Photos Turn “No Difference”...
A lot of AB testing and conversion rate optimization discussion is focused on adding or removing elements from the site. For example: Does free shipping messaging help or hurt? (Our case study on this)...
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